Twenty years ago, I was you. Building something meaningful while drowning in the details. I had vision, mission, purpose… and I was miserable.

I’d built a successful service business, but success felt like suffocation. Every client needed me. Every decision required me. Every system depended on me.

I was holding all the energetic weight alone, and it was killing me.

One night, after another 16-hour work day, my daughter Elissa (then just a baby) looked at me with concern, and I realized: I was teaching her that purpose required suffering. That mission meant martyrdom.

That’s when everything changed.

I started studying businesses that scaled without sacrificing soul. What I found shocked me:

It wasn’t about better marketing. It wasn’t about more systems. It wasn’t about working harder.

It was about culture and integration- the right leadership.

The businesses that thrived had someone who could see the WHOLE picture – how finance connected to operations connected to marketing connected to culture. Someone who could hold the complexity without adding to it.

I already had the marketing background I needed, learning directly by servicing the most elite students of the father of Direct Response Marketing, Dan Kennedy. All I needed to do was apply this new perspective. I dived in fully. First for my own business, then for others.

When I started holding the complete picture for my clients – not just marketing, but the entire business ecosystem – magical things happened:

• Revenue increased while hours decreased
• Teams became more aligned as they grew
• Founders rediscovered why they started
• Businesses became tensegrity systems, not machines

But the real transformation? My clients started living again.

Today, everyone offers “fractional” services. Fractional CMO. Fractional CFO. Fractional everything.

But “fractional” is the problem. You don’t need another fraction. You need integration.

That’s why, although I use the term, I don’t really do fractional anymore. I do complete.

• Complete business partnership.
• Complete growth responsibility.
• Complete transformation.

When I enter a business, I don’t add to what you’re holding. I hold it with you. The financial model. The operational systems. The marketing engine. The team culture. All of it.

Remember that baby who watched me burn out? Elissa is now 21, a brilliant strategist in her own right, and the future of Revolutionary Marketing.

Together, we’re building something unprecedented: A partnership model that transforms how visionary leaders grow their businesses.

While I bring decades of experience in business transformation, Elissa brings a fresh perspective on what’s possible when you don’t accept “that’s how it’s always been done.”

We’re not just growth partners with you and an extension of your Mission. We’re modeling a new way of business – one where growth supports life, not consumes it. This is our Mission and sits at the core of our work together.

You didn’t build your business to become its prisoner.

You built it to create change, to live your purpose, to have freedom.

But somewhere along the way, you became everything to everyone, and now you’re exhausted.

Here’s what I know after 20 years of transformation work:

When the right partner enters your business, everything shifts. The complexity falls away. The path becomes clear. Growth becomes inevitable rather than effortful.

You don’t need another strategy. You need someone to hold this with you.

If you’ve read this far, you’re feeling something.

Maybe it’s a relief that someone understands.

Maybe it’s hope that there’s another way.

Maybe it’s recognition that this is what you’ve been looking for.

That feeling? That’s alignment. That’s your business recognizing its next evolution.